The Top 5 Website Mistakes Small Business Owners Make—and How to Fix Them

You’ve got the business. You’ve got the offer. You’ve got the passion. But if your website isn’t converting visitors into clients, something’s off—and it’s usually not your skills or your services.

At Boldsite Co., we’ve seen it all: gorgeous websites that don’t perform, templates that look pretty but confuse visitors, and brands that struggle to turn clicks into clients. The good news? Most of these issues are easy to fix once you know what to look for.

Here are five common website mistakes that might be costing you clients—and how to fix them fast.

1. Your Message Isn’t Clear (or It’s Buried)

When someone lands on your homepage, they should instantly know who you are, what you offer, and how to take the next step. If they have to scroll, search, or guess, they’re gone.

Fix it:
Start with a strong, clear headline that speaks directly to your audience. Example:

“Website templates that help small businesses launch faster.”

Then add a subheading that explains what you do and a call-to-action button that tells them exactly what to do next (like “Shop Templates” or “Work With Us”).

If you’re not sure where to start, our Boldsite Co. Squarespace Templates are strategically written and designed to help you communicate your message clearly from the very first glance.

2. You’re Trying to Say Too Much

It’s tempting to fill your site with every service, detail, and story—but that just overwhelms visitors. When people feel lost, they leave.

Fix it:
Simplify your navigation. Limit your main menu to 4–5 key links: Home, About, Services (or Shop), Blog, and Contact. Keep each page focused on one main goal.

Whitespace is your friend—it helps people focus on what’s most important.

3. Your Design Doesn’t Match Your Brand

Your website is often the first impression someone has of your business. If it feels off-brand—too busy, too plain, or inconsistent—it can make your business seem less professional or trustworthy.

Fix it:
Stick with a simple color palette, consistent fonts, and strong imagery. Choose a template that matches your business vibe: modern and minimal, bold and creative, or clean and classic.

Not sure what fits your brand? Browse our Squarespace Template Shop to find a design that’s made for your style and goals. Each one is customizable, so it grows with you.

4. You Don’t Have a Clear Call to Action

You might be surprised how many websites don’t clearly tell visitors what to do next. Whether it’s “Book Now,” “Get a Quote,” or “Shop Templates,” your CTA should be obvious and repeated throughout your site.

Fix it:
Every page should have a next step. Think of it like guiding your audience through a conversation—don’t leave them hanging.

Boldsite templates are built with conversion in mind, with CTA buttons already placed where they matter most. (Because nobody should have to hunt for your “Book Now” button.)

5. Your Site Isn’t Optimized for Mobile

Over 60% of web traffic now comes from mobile devices. If your site looks amazing on desktop but clunky on a phone, you’re losing leads.

Fix it:
Always preview your site on mobile before publishing. Check that text is readable, buttons are easy to tap, and images load quickly.

All Boldsite Co. templates are mobile-optimized out of the box—so your site looks professional everywhere your audience finds you.

Ready to Turn Clicks Into Clients?

Your website should be your hardest-working employee—attracting, engaging, and converting around the clock. The right Squarespace template makes that simple.

At Boldsite Co., our done-for-you Squarespace Templates for Business are designed to help you skip the guesswork and launch a site that actually converts.

👉 Shop Boldsite Templates and start attracting the clients you deserve.