How to Choose the Right Squarespace Template for Your Business
If you’ve ever gone down the Squarespace rabbit hole, you know how easy it is to get overwhelmed. There are so many beautiful options, but choosing the right template for your business can feel impossible. The good news? It doesn’t have to be.
Your website isn’t just about looks—it’s about strategy. The best Squarespace templates don’t just showcase your brand; they’re built to convert visitors into clients, customers, and fans.
At Boldsite Co., we specialize in creating stunning, strategic Squarespace templates that help entrepreneurs, creatives, and small business owners launch quickly—with confidence. Here’s how to choose the one that fits your goals perfectly.
1. Start With Strategy, Not Style
Before you pick a design, think about what your website needs to do for you. Ask yourself:
What’s my main goal? (Book calls? Sell products? Build my email list?)
Who’s my target audience?
What type of content will I be sharing—photos, services, or long-form articles?
If you’re a coach or service provider, you’ll want a clean layout with clear calls to action. If you run an online shop, focus on eCommerce-friendly templates that make checkout easy. Creatives and designers might prioritize large imagery and gallery layouts.
Having this clarity will help you narrow down which Squarespace templates make sense for your business goals.
2. Focus on Flow, Not Flash
It’s easy to get distracted by color palettes and fancy animations—but those are the easy parts to change. What really matters is how the template flows.
When evaluating templates, look for:
A clear homepage structure that guides users where you want them to go
Logical navigation that’s easy to use
A mobile version that looks just as good as desktop
A strong layout means less time customizing and more time focusing on your business.
3. Choose a Template That’s Built for Your Business Type
Squarespace’s newer 7.1 templates all share the same flexibility—but some are better suited for specific purposes.
If you want to:
Sell products, look for designs with integrated product pages and visual storytelling sections.
Book clients or appointments, pick a template that connects seamlessly with Squarespace Scheduling.
Showcase creative work, go for a layout with stunning image galleries and project pages.
At Boldsite Co., our templates are built with these business types in mind—so you don’t have to figure it out from scratch. Each design is strategically structured to convert, whether you’re selling services, coaching packages, or products.
👉 Pro tip: You can browse our Squarespace Template Shop to find a design built specifically for your business goals.
4. Consider Your Comfort Level With Customization
Some templates are plug-and-play; others give you more freedom to experiment. If you’re new to Squarespace or short on time, start with a template that feels close to your brand right out of the box.
Not sure where to start? We offer Installation on Existing Websites and full setup support, so you can launch your dream site without the stress. Every Boldsite template includes a detailed guide, so you’ll never feel stuck.
5. Trust Your Gut
Once you’ve narrowed it down, choose the template that feels right. You’ll be spending time in your website regularly, and you want to love what you see. The best Squarespace websites feel like an extension of your personality—professional, polished, and authentically you.
Launch Your Squarespace Site the Bold Way
Choosing the right Squarespace template for your business doesn’t have to be stressful. Start with strategy, find a design that supports your goals, and let the visuals follow.
If you’re ready to skip the overwhelm and launch a beautiful, strategic site fast—explore our collection of Boldsite Co. Squarespace templates designed specifically for entrepreneurs and small business owners.
Each template includes detailed instructions, video tutorials, and support options—so you can focus on what really matters: growing your business.